Web hosting tips for small businesses
So you want to have a website for your small business? Great! An online presence can be a great way to attract more customers, increase your revenue, and improve your credibility. Creating a website and registering a unique domain name (a .com, .net, .org or something fancier like .tv or .nu) is easy to do nowadays, but it doesn’t mean that everyone does it right. Here are some good steps to follow when choosing a paid web host for your small business website.
1. Determine your needs.
A good question to ask yourself is what you want to accomplish with your small business website? If you want to set up a website to simply inform people about your business – a site which might consist of a company background story, resumes, a portfolio/gallery of previous work or examples, and contact information – and do not intend to sell your product on your website, then chances are good that you probably won’t need 200gb of space; look into a smaller or an economy webhosting package. If you are looking to build an e-commerce website, a website where you sell your product online, then a decent amount of space might be required; it would depend on how many items you offer in your store and how large your shopping cart script is.
When considering your web hosting needs, also be sure to consider your domain name, if you haven’t already. Do you need to register a domain name along with your web hosting package, or do you already have a domain name registered elsewhere? Some hosts do offer free domain name registration with a hosting package, but be careful: I’ve seen hosts charge upwards of $20 for a .com, .net., or .org domain name registration when it can cost as little as $10 or so if you go to a different domain name registrar.
2. Do your homework so you don’t have to put up with an inadequate web host later.
There are a ton of web hosts out there, so take your time and do some research. Choose a few suitable web hosts based on your needs and compare and contrast them. Try a Google search for the web hosts in question, or read over some web hosting forums, blogs, and websites for customer feedback, ratings, and reviews. Red flags to look for would include server downtime, poor customer support/response time, incorrect contact information, and tons of “special offers.”
3. Don’t let a great deal cloud your judgment.
As with almost anything you purchase, you get what you pay for. Dramatic price-reductions and dollar-off coupons are great, but be weary: Unbelievable prices and offers (i.e. a hosting package with “unlimited” everything: space, bandwidth, email accounts…) might be offered by a host to attract new customers because too many of their old customers were disgruntled with their service and moved to different hosts! A cheap host might not be the best host.
4. Review and ask questions before purchasing.
When you think you are ready to register with a chosen web host, review the host’s website one last time as well as the information you’ve gathered about them. Make sure you understand what’s in your hosting package, how often a payment needs to be made (typically monthly, quarterly, bi-annual, or annual payment options are offered for web hosting), the hosting terms and conditions, etc. If anything is unclear, ask questions! Many hosting companies have a FAQ section and a place to submit questions and feedback before you make your purchase, or you could re-visit some of the forums, blogs, and websites you came across when you were doing your homework.