Resume

Think we’d make a good match? Contact me or connect with me on LinkedIn!

View Anna Parks's profile on LinkedIn

Background

  • An MBA candidate with diverse experience in marketing and marketing technology
  • Experience working in several industries for both B2B and B2C companies
  • Located in the Lehigh Valley, approximately an hour from both Philadelphia and New York City
  • Comfortable with both domestic and international travel
  • Bi-lingual (Spanish and English)

In Search Of

  • A challenging role in digital marketing, marketing analytics, or marketing communications with opportunities for growth
  • Remote freelance opportunities in graphic design or marketing consulting

Education

MBA
Rider University, 2012 to Present

  • AACSB-accredited university
  • 9 credit concentration in International Business

Bachelors of Science in Business Administration
Rider University, Class of 2011

  • Magna Cum Laude and College of Business Administration honors student
  • 15 credit concentration in Spanish language
  • 15 credits completed in Marketing

Professional Work Experience

Marketing Communications Specialist
Avantor Performance Materials (Chemical Manufacturing)

  • Business process lead during a project to transition the company’s global CRM system
  • Co-administrator of Salesforce.com, Pardot, and company website based in Ektron CMS
  • Contributed to the launch and design of a customer-facing mobile application
  • Contributed to social media research and planning
  • Developed best practices for effective tradeshow planning, CRM system governance, and document approvals

Related industries: chemical manufacturing, life sciences, analytical testing and research, pharmaceutical manufacturing, electronic device manufacturing

Marketing Analyst
Harsco Industrial Patterson-Kelley (HVAC Manufacturing)

  • Conducted social media research and strategy planning
  • Business process lead during a project to implement a company-wide product lifecycle management system
  • Lead the selection and implementation of the company’s VOC survey software platform and acted as a system administrator
  • Conducted market research and competition monitoring

Related industries: HVAC, green building, engineering, construction, commercial buildings

Marketing Internships

  • SaaShr.com: focused on marketing and public relations, with contributions made to competition monitoring, copy writing, and reporting/analysis of the company’s PPC/SEO efforts
  • Princeton University Press: focused on marketing, with contributions made to copyediting seasonal catalogs and copywriting for social media
  • Brads Raw Chips: focused on marketing and business development, with maintenance of the social media presences for the company and founder, outreach to target vendors, and assistance with order placement and fulfillment

Related industries: publishing, software-as-a-service, private-label software, food and beverage

Volunteer Experience

  • American Marketing Association, Philadelphia Chapter: acted as a volunteer Social Media and Analytics Manager supporting the chapter’s Communications Committee for over 8 months
  • Volunteer Center of the Lehigh Valley: acted as a volunteer on the organization’s marketing committee for 2 months
  • Musikfest 2012: volunteer working in the press center and ticket booth during the annual event in Bethlehem, P.A.
  • FBLA: proctored exams held at Mercer County Community College and participated in Relay for Life with the team

Essential Skills

  • Email Marketing
  • Digital Marketing
  • Campaign Development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Mobile Marketing
  • Copy Editing
  • Copy Writing
  • Survey Design
  • Voice of the Customer
  • Tradeshow Management
  • Process Creation
  • Project Management
  • Cross-functional Team Leadership
  • Website Administration
  • Google Analytics
  • Google AdWords
  • RightNow CRM
  • Salesforce.com
  • Pardot
  • Mail Chimp
  • HTML
  • CSS
  • WordPress
  • SharePoint
  • Ektron CMS
  • Microsoft Office
  • WindChill PLM
  • Infor Syteline ERP
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Leave a Reply

    Your email address will not be published. Required fields are marked *