Tablets: Market Share and Content Consumption

Yes, I’ve been on a tablet-kick lately. Sorry. It is partially because I’m fascinated by the evolution of mobile devices over the past decade, how smartphones — and now tablets — are outselling desktops and laptops as the go-to devices to keep us wired as our society continues to culturally change.

In the growing tablet market, the Kindle Fire has been reported to be the most popular Android tablet out there. The Kindle Fire currently captures more than 50% of the Android tablet market share, despite lower-than-expected shipments last quarter.

The same report from comScore also shows that there is a relationship between the screen size and the amount of page views: the larger the screen, the more page views, and therefore the more content consumed. The Kindle Fire fits into the 7″ screen category, which is second to last in the number of average browser page views, while the iPad fits into the 10″ screen category, the top category on the list.

I don’t think this is a surprise, since having a larger screen makes it easier to see and interact with content, but I think portability is sacrificed to some degree. For me, it is easier to fit the Kindle Fire or Nook Color into my pocketbook than the iPad 3, both in size and weight. I guess there are uses for both, and I have even heard that some people have both a Nook Color or Kindle Fire and a higher end tablet like an iPad.

Apple’s iPad is still by-and-large the overall market leader — but who knows for how long, with Windows 8 and Android devices looking to chip away at Apple’s market share. Personally, no matter how beautiful the graphics are on the iPad 3 — and they truly are nice — I’m kind of pissed that the iPad 3 doesn’t have support for Flash video. A majority of phones now have Flash support, so it seems like it should be the norm by now.