Has anybody been in the market to buy a tablet recently? If you are, it’s no surprise; tablets have become one of the most popular gadgets to give as gifts for holidays and other special occasions in the past few years. According to Gartner research, there will be over 118 million tablets sold this year, a 98% increase from 60 million units last year, with Apple’s proprietary iPad leading the pack.
I’ve talked about how much I love my Nook Color before. Quite honestly, you can’t beat the price of a Nook Color (currently $169 at BN.com, but lower elsewhere depending on the promotion) if you are looking for an e-Reader that can do more than most but aren’t looking to spend a lot of money. Yet at the same time, I’m starting to see the light of day…
The Nook Color is over two years old, which is borderline antiquated when you look at some devices that have come out since then. I’m starting to crave more from it. Lately I turn it on and think, Why doesn’t this have a camera? How come the screen isn’t crisper? It would be nice to have a larger screen… And you know what, blame advertising — created at the hands of all of those fucking marketing people! *wink* — for making us want to have the latest, greatest, and best all the time. And so, I, as a marketing person, have succumbed. I want to graduate to a tablet with a little bit more oomph.
With that said, I now have at my disposal not one, but two alternatives to test out so I can make a better decision when it comes time to upgrade: the modestly priced e-Reader with benefits, the Kindle Fire, and the undisputed tablet champion, the the new iPad (or the iPad 3, as most refer to it).
In the next couple of posts, I’ll be testing out these devices and comparing them, side-by-side, to help me make my next tablet purchase. Will it be the Kindle Fire? The iPad? Or something completely different? Time, and vigorous “testing” (sounds like a difficult job but it will really be enjoyable), will tell.