Tag Archives: businesses

The FTC Act and the Guides: What Are They? (Pt. 2)

Additionally, when a blogger writes an endorsement, any expressed experiences that the blogger has with a product or service must be truthful and supplemented by a statement indicating the typical experiences or results of using the product or service ("FTC Publishes Final Guides Governing Endorsements, Testimonials”). The disclosure of “typical results” would be an issue when discussing a diet plan, for example, or other products and services where outcomes may greatly vary from person to ... Continue Reading

The FTC Act and the Guides: What Are They? (Pt. 1)

Enforced by the Federal Trade Commission, the Federal Trade Commission (FTC) Act (15 U.S.C. §§ 41-58) was originally designed “to promote competition and to protect the public from unfair and deceptive acts and practices in the marketing of goods and services” (Oswald 241). Richard Cleland, the assistant director of the division of advertising practices at the FTC, spoke out about updates made to the Guides Concerning the Use of Endorsements and Testimonials in Advertising in response to current ... Continue Reading

How Are Businesses Targeting Bloggers?

Through websites like ReviewMe.com, SocialSpark.com, and PayPerPost.com, companies can sign up as advertisers and offer campaigns that bloggers can choose to write about on their weblog. If the blog or blog author is well known, companies might also approach the person directly with campaign offers. Campaigns on these websites are filtered and offered to bloggers based on the category of the weblog, the popularity of the weblog , the amount of time the weblog has been on the internet , and other ... Continue Reading

What Are Weblogs and Why Are Bloggers Important?

Weblogs, also known as “blogs”, are the modern take on the traditional diary or journal. Blog entries about both personal and not-so-personal topics are posted by people dubbed “bloggers” for everyone on the internet to see and possibly comment on or share with others. Bloggers themselves come from around the world and are most-often just regular people, making them easy to identify and communicate with. The topics discussed on blogs are limitless, as diverse as the bloggers themselves. Common ... Continue Reading

Blogging and the Law

Keeping with current trends, the next series of posts that I would like to share will be pieces from my research assignment, Blogging and the Law. This paper will discuss the impact of recent policies and laws on bloggers in the United States, specifically. As always, any comments or questions can be left here, or emailed to me. I'd love to hear your feedback. Enjoy! --- Abstract: Laws are being modified or created to keep up with the use of the internet and new media in business, as resources ... Continue Reading