The following pieces were created for various school and work research assignments over the past years. Feel free to contact me if you would like a copy of any of these for your personal use only, unless requested otherwise.
Consumer Privacy in the Digital Age: An overview of consumer privacy and data protection laws in the U.S. and E.U. and their application to the Internet of Things (2016)
The growth of tracking consumer behavior through social media, online shopping, and now the “Internet of Things” (IoT) has fuelled concerns that individuals do not have enough control over what personal information is collected by companies. This paper will discuss consumer sentiments about the Internet of Things and use of this collected data by companies, legislation in the United States and European Union that may be applied to the data coming from these devices and related services, and consumer data collection and use best practices for companies to follow in the absence of Internet of Things-specific policies or legislation.
Written Spring 2016 for Independent Study MBA course at Rider University.
“Spamalot”: A Review of SPAM Regulation in the United States under the CAN-SPAM Act of 2003 (2015)
Although mobile and social media marketing have dominated recent discussions in the evolving space of digital marketing, email marketing remains a common and effective way for businesses to reach target audiences around the world. The Controlling the Assault of Non-Solicited Pornography and Marketing (“CAN-SPAM”) Act was signed into law in 2003 and implemented in early-2004 to regulate the distribution of commercial emails in the United States. In the 10 years following the implementation of the Act, SPAM emails have grown to dominate email traffic and few cases have been brought to trial against prolific spammers, causing many to question the overall effectiveness of the Act. This research explores email marketing regulations in the United States under the federal CAN-SPAM Act of 2003. An overview of email marketing will be presented followed by a review of CAN-SPAM, including criticism and cases of non-compliance. The research concludes with a summary of email marketing best practices and a brief review of CAN-SPAM’s application in social media, going beyond traditional compliance with the Act to ensure that a company’s reputation is upheld in the digital commons at large.
Written Spring 2015 for MBA course at Rider University.
Social Media and Big Data: A Survey on the Evolution, Intersection, and Impact of Both Technologies on Individual Users and Businesses (2013)
Social networking sites are some of the most popular sites on the internet and are contributing to the immense growth of “big data”, a massive amount of content collected by a variety of entities from our incessant web interactions. This research explores social media and big data, revealing the ways in which the two have evolved, intersected, and are impacting both users and companies.
Written Fall 2013 for PMBA 8260 – Information Technology Management at Rider University
A Look at e-Commerce Options for Individuals and Small Businesses (2010)
Technology can be a competitive advantage for a business and exciting new opportunities have opened up in recent years with developments in new media (e.g., social media, e-Commerce, and m-Commerce.) e-Commerce, in particular, enables a business to reach markets that it would normally not have the access to with a traditional brick-and-mortar store. This research explores three options for creating a small business or individual e-Commerce presence.
Written Fall 2010 for PMBA 8260 – Information Technology Management at Rider University
Facebook: A Place for Friends and Businesses (2010)
Facebook was once solely used by college and high school students looking to interact with friends. Now businesses that are looking to market and advertise their brands and products online through social media are using the site, too. This research explores the growth and use of Facebook by businesses.
Written Fall 2010 for MKT 495 – Marketing Internship/Independent Research at Rider University.